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LAS EMOCIONES EN LA COMUNICACIÓN POLÍTICA: BREVE RECORRIDO TEÓRICO.
- Source :
-
OPERA - Observatorio de Políticas, Ejecución y Resultados de la Administración Pública . Ene-Jun2021, Issue 28, p195-215. 21p. - Publication Year :
- 2021
-
Abstract
- This paper analyses different theoretical perspectives on emotions and their implications for political communication, campaigns and the vote. It reflects on the use of both positive and negative emotions in political ads, and on the different types of appeals aimed to the electorate in order to influence their electoral behavior. [ABSTRACT FROM AUTHOR]
Details
- Language :
- Spanish
- ISSN :
- 16578651
- Issue :
- 28
- Database :
- Academic Search Index
- Journal :
- OPERA - Observatorio de Políticas, Ejecución y Resultados de la Administración Pública
- Publication Type :
- Academic Journal
- Accession number :
- 147672709
- Full Text :
- https://doi.org/10.18601/16578651.n28.09