ЕВОЛЮЦІЯ КУПЛЕТНОЇ ФОРМИ В РОК- ТА ПОП-МУЗИЦІ.

The purpose of the article is to identify patterns associated with the transformational processes associated with the change of the verse form in pop music, especially in rock and pop directions. This goal is realized in the coverage of the likely influences of socio-cultural factors, and not just purely artistic. The methodology involves the use of an analytical method to illuminate the features of the structure of the couplets, which are present in modern pop music. The use of the comparative method was used to compare the terminology used to refer to the structural sections of the song forms in the domestic and English-American literary studies of art. The scientific novelty is that for the first time the evolution of the purchased form in rock and pop music was studied on the basis of identifying changes in the standards of duration and form of the song, which claims the status of a "hit". Conclusions. Assumptions are made about the possibility of the influence of technological processes, and not only on the individual creative principles of the composer on the duration and form of the chamber vocal work. A promising trend is the introduction of the terminology used in the Anglo-American literature to describe the sections of the song form, namely, the chorus, the bridge, into the domestic art studies discourse. [ABSTRACT FROM AUTHOR]