Weaned on the Video Console.

Discusses how video game makers are gearing their new products toward kids between the ages of 4 and 6. Popularity of games such as Halo 2 and Metal Gear Solid 3: Snake Eater; Development of a line of PC games for children 3 to 6 by Atari; How the video games meant for shopping malls and movie theaters are designed to resemble popular kids toys and with themes that correspond with characters from films such as 'The Lion King'; Details about the V.Smile system which is designed like a traditional video game console but with larger buttons and controllers; Goals of the video game industry to expand its base beyond its core consumers which include males from 14 to 34 years old.