Thinking of Rebranding Post-Pandemic? The 'Tacking' Doctrine May Say Otherwise.

Subjects

Subjects :

*REBRANDING (Marketing)
*MARKETING strategy
*TRADEMARK laws
*INTELLECTUAL property
*BRAND name products

Details

Language :

English

ISSN :

04972325

Volume :

57

Issue :

3

Database :

Academic Search Index

Journal :

Tennessee Bar Journal

Publication Type :

Academic Journal

Accession number :

150275084