AUGMENTED REALITY-BASED COLLABORATIVE PRODUCT ENHANCEMENT.

The paper presents an application of Augmented Reality to support collective product development among members of different domains across the product development including end users. Portable software tool that works on smart devices (Smartphone, Tablet, laptop, PCs) is developed for the collaborative product development using Augmented Reality to nurture, maintain and increase a company's market share by fulfilling consumer's demand. Portable software tool is presented with the proposed methodology for a collaborative platform to work on mobile devices to capture the synergistic dynamics and to customize and interrelate with the product in customer(s) own environment. The product shown to the customer using the developed tool, may be customizable as per the customers' requirement in his/her own environment remotely and to record comments. The recorded customization and comments are then stored in the database and used in the product development and enhancement of the product. [ABSTRACT FROM AUTHOR]