Fuzzy trust based collaborative filtering analysis for mobile user preferences.

With the rapid development of mobile terminal devices, mobile user activities can be carried out anytime and anywhere through various mobile terminals. The current research on mobile communication network is mainly focused on extracting useful and interesting information for mobile user from massive and disordered information. However, the sparsity of scoring data matrix results in low quality of recommendation algorithm. In order to overcome this drawback, the traditional collaborative filtering algorithm is improved. First, the user-interest matrix and item-feature matrix were obtained by analyzing mobile user behavior and item attributes. Fuzzy trust based model is utilized for collaborative filtering analysis for mobile user preferences. Then, the similarity between different mobile users was calculated by weighted calculation. With this method, mobile user preference can be predicted effectively, making it possible to recommend rational resource and waste less time in extracting resources out of the massive information. Experimental results show that the proposed algorithm reduces the mean absolute error (MAE) and the impact of sparse scoring matrix data compared with the traditional collaborative filtering algorithm, and improves the recommendation effect to a certain extent. [ABSTRACT FROM AUTHOR]