Green gentrification as strategic action: Exploring the emerging discursive and social support for the Green Tree Strategy in Porto Marghera, Italy.

This paper contributes to the critical literature that links greening initiatives with the risk of gentrification. As urban areas become greener and provide high quality amenities, they attract wealthier residents, thus channelling the benefits of greening to a few. Most existing research has analysed the results of greening initiatives once they have been completed. This article explores green gentrification as a form of strategic action, by analysing the emerging Green Tree Strategy (GTS) for Porto Marghera, Italy. This area has undergone historical greening initiatives, beginning with the "garden city" of Enebezeer Howard (1902). The GTS is the newest green regeneration initiative in Porto Marghera. The data were collected via semi-structured interviews and through an online social network survey. The results show that the GTS has a clear ideological core – built around a new strategy of perception – but also that its appeal can be challenged in terms of industrial and employment displacement. The support for the GTS is fragmented and lacks consensus in Porto Marghera. However, if local actors are to successfully resist further attempts at green gentrification, they likely need to build an alternative vision, organized around a balanced development between green infrastructures and social inclusiveness. • Sustainability and greening initiatives in cities often lead to gentrification. • The Green Tree Strategy (GTS) is an early stage greening initiative proposed for Porto Marghera, Italy. • We explore the GTS as a form of strategic action, developing in a social movement like fashion. • Green gentrification is avoidable but resisting it requires an alternative conception of equitable greening. [ABSTRACT FROM AUTHOR]