MAKING CLIMATE HOT.

Discusses the importance of communicating the urgency and challenge of global climate change. Trend for Americans to be preoccupied with many issues other than climate change; Findings by the Intergovernmental Panel on Climate Change regarding the potential impacts and emissions reductions needed in order to avoid drastic consequences; Consideration of how many scientists have issued publicized warnings to alert the public of the need for action; Hurdles encountered by the U.S. public in a national dialogue on climate change; Impact of the release of emissions of heat-trapping gases and subsequent impacts on the climate; Ways to increase the persuasiveness of the climate change message without appealing to fear. INSETS: FLIPPING THE "SWITCH ON ABRUPT CLIMATE CHANGE";UNDERMING URGENCY: DEALING MORE EFFECTIVELY WITH ALARMISTS.