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PUTTING VALUE FIRST IN THE HEART OF BASF.
- Source :
-
Chemical & Engineering News . 11/22/2004, Vol. 82 Issue 47, p29-30. 2p. 2 Color Photographs. - Publication Year :
- 2004
-
Abstract
- Describes the value-based strategy instituted by Walter Gramlich, head of the intermediates division of chemical firm BASF. Division's response to a corporate strategy program called BASF 2015 that chief executive officer Jurgen Humbrecht launched in May 2003; Important role of the intermediates division in BASF; Division's analysis which of the customers to continue to serve directly, which to transfer to distributors and which to pass altogether to competitors; Aim to increase the scope of the division beyond the commodity diols and amines for which it is best known.
- Subjects :
- *BUSINESS planning
*CHEMICAL industry
*EXECUTIVES
*INDUSTRIAL management
Subjects
Details
- Language :
- English
- ISSN :
- 00092347
- Volume :
- 82
- Issue :
- 47
- Database :
- Academic Search Index
- Journal :
- Chemical & Engineering News
- Publication Type :
- Periodical
- Accession number :
- 15313043
- Full Text :
- https://doi.org/10.1021/cen-v082n047.p029