Dyson hoovers up vacuum business.

Authors :: Cuneo, Alice Z.
Source :: Advertising Age. 12/6/2004, Vol. 75 Issue 49, p1-37. 3p. 6 Color Photographs, 2 Graphs.
Publication Year :: 2004
Abstract: Discusses several marketing strategies applied by Dyson to increase sales of their vacuum-cleaner technology. Percentage of vacuums that cost $235 or more which were sold in the second quarter of 2004; Television advertisement for the Dyson vacuum that involved James Dyson, founder of the firm; Reason of consumers of economic groups for buying the vacuum, according to Clare Mullin, global marketing director for Dyson.