Using PR To Win the Info War.

The article discusses about the impact of information technology (IT) on the lives of people. The true victory for IT leaders lies not in getting enterprise systems deployed or annual budgets approved. It lies in capturing the imaginations, respect and energies of a broad and diverse set of stakeholders, including suppliers, customers and line-of-business executives. As commander in chief of the Continental Army, George Washington learned a lesson that many IT leaders lamentably come to appreciate too late in their careers. Washington lost more battles than he won. Despite this, he was eulogized by Revolutionary War hero Light-Horse Harry Lee as being first in war, first in peace, first in the hearts of his countrymen. IT leaders find themselves waging a high-stakes info war. True victory for IT leaders lies not in getting enterprise systems deployed or annual budgets approved. Today, anyone vendors, consultants, reporters, disgruntled former employees can report on and distort what is going on in an IT shop. Not a week goes by in which a mind important to anyone that is, an Information target is not presented with a version of the facts that is not consistent.