ЖАНРОВО-ТЕМАТИЧНА КЛАСИФІКАЦІЯ ВІДЕОБЛОГІНГА: НАУКОВИЙ ПІДХІД.

The purpose of the article is to clarify the genre-thematic classification of video blogging and the specific features of its affiliation with stylistic characteristics through the lens of a scientific approach. At present, there is no official classification of video blogging, but there are some types that help partially group all the variety of content into a single system. Methodology. The following methods were used during the study: scientific, content analysis, descriptive, statistical, comparative. The scientific novelty is to investigate video blogging as a subject of scientific analysis and study the genres of individual video platforms and online communities in terms of risks and opportunities. Conclusions. Video blogging is a relatively new concept that embodies an activity that is described by a communication function and a hybrid genre that has emerged as a result of technological progress. This phenomenon combines several genres, including the genres of comments and posts, and accompanies communicative situations on the Internet. The genre of this phenomenon is explained by its mobile features, because new modern videos are created every day, and they are difficult to refer to a specific topic because they are constantly mixed and modified with each other. The author's attitude towards his or her audience depends on aspects of individuality and aspects of personality. Today, a considerable number of successful video blogs are products of mass Internet consumption, devoid of monotonous content, which factor in the interests of the audience and help the film as efficiently as possible due to additional effects and editing. [ABSTRACT FROM AUTHOR]