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Europe's Papers Shrink Pages to Boost Sales.

Authors :
Goldsmith, Charles
Wrighton, Jo
Source :
Wall Street Journal - Eastern Edition. 12/22/2004, Vol. 244 Issue 122, pB1-B10. 0p. 1 Color Photograph.
Publication Year :
2004

Abstract

Reports on the efforts of European newspapers to boost sales by adopting a smaller tabloid style. Types of marketing schemes attempted by the newspapers; Attention given to the effort, which reduced the size while maintaining the content of the paper; Competition faced by the newspapers from tabloids; View that the reduction in size by the Times of London and Gazet Van Antwerpen indicates a concession to the decline of broadsheet papers.

Details

Language :
English
ISSN :
00999660
Volume :
244
Issue :
122
Database :
Academic Search Index
Journal :
Wall Street Journal - Eastern Edition
Publication Type :
News
Accession number :
15420787