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Europe's Papers Shrink Pages to Boost Sales.
- Source :
-
Wall Street Journal - Eastern Edition . 12/22/2004, Vol. 244 Issue 122, pB1-B10. 0p. 1 Color Photograph. - Publication Year :
- 2004
-
Abstract
- Reports on the efforts of European newspapers to boost sales by adopting a smaller tabloid style. Types of marketing schemes attempted by the newspapers; Attention given to the effort, which reduced the size while maintaining the content of the paper; Competition faced by the newspapers from tabloids; View that the reduction in size by the Times of London and Gazet Van Antwerpen indicates a concession to the decline of broadsheet papers.
Details
- Language :
- English
- ISSN :
- 00999660
- Volume :
- 244
- Issue :
- 122
- Database :
- Academic Search Index
- Journal :
- Wall Street Journal - Eastern Edition
- Publication Type :
- News
- Accession number :
- 15420787