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Book of Dreams.
- Source :
-
Best of British . Dec2021, Issue 305, p48-50. 3p. 3 Color Photographs, 1 Black and White Photograph. - Publication Year :
- 2021
-
Abstract
- The article focuses on introduction of Green Shield stamps in 1958 that helped revolutionise British shopping and mentions career of innovator Richard Tompkins. Topics discussed include begining of stamp company Green Shield Stamp Trading Co Ltd., old printing machine brought by Tompkins branching out into direct mail advertising and British retailers not convinced generation of customer loyalty by trading stamps.
- Subjects :
- *INTERNAL revenue stamps
*SHOPPING
*PRINTING machinery & supplies
*CUSTOMER loyalty
Subjects
Details
- Language :
- English
- ISSN :
- 13556681
- Issue :
- 305
- Database :
- Academic Search Index
- Journal :
- Best of British
- Publication Type :
- Periodical
- Accession number :
- 154261241