Gentrificación creativa en Quito. El caso de la nueva centralidad cultural de La Floresta.

From a phenomenological and hermeneutic approach, the main goal of this paper is to analyze the productive effects since the arrival of the creative class to the pericentral neighborhood of La Floresta (Quito), a social group consolidated in the area during the Revolución Ciudadana administration (2007-2015). In the first part, a bibliographic review is carried out regarding the gentrification produced by artists, students, or the new middle class in general; and the peculiarities are presented of the constitution of the middle-class in Ecuador. In the second part, the results of the research are exposed, based on the analysis of census indicators, stakeholder interviews and a direct observation of land uses and its practices. It is concluded that the intensification of economic and social flows in the neighborhood supposes the constitution of La Floresta as a cultural centrality. A revaluation process that ends up triggering the displacement of the "social preservationists" and the consolidation of a "new creative class". From a multiscale approach, it warns about a possible revaluation process in the areas surrounding the cultural centrality, a cascade effect that could generate new gentrification effects. [ABSTRACT FROM AUTHOR]