Designing Complex Fluids.

Taking a small step away from Newtonian fluid behavior creates an explosion in the range of possibilities. Non-Newtonian fluid properties can achieve diverse flow objectives, but the complexity introduces challenges. We survey useful rheological complexity along with organizing principles and design methods as we consider the following questions: How can non-Newtonian properties be useful? What properties are needed? How can we get those properties? [ABSTRACT FROM AUTHOR]