PENERAPAN TEKNOLOGI TEPAT GUNA DALAM PRODUKSI DAN PEMASARAN USAHA BETUTU KHAS BALI DI BANJAR MAWANG KAJA, UBUD, GIANYAR.

Community service is carried out by universities to apply appropriate technology resulting from scientific development for the community. Even the Bali State Polytechnic, through community service activities carried out by lecturers in collaboration with students, should help SMEs affected by Covid-19. Rai Kajol is a partner in this activity which is located in Banjar Mawangkaja, Lodtunduh, Ubud. Rai Kajol produces Balinese betutu and grilled chicken. The obstacles faced by partners today are the equipment used is still limited, so it takes a long time to produce on a large scale, product marketing is still conventional so that customers are limited to consumers around the place of business. Based on the problems faced, activities related to production management and marketing will be carried out, especially online marketing. The activity started with socialization, providing production-supporting equipment such as a spice crusher, roasting equipment, pressure cooker, providing packaging label assistance and training on packaging and packaging labeling, making social media, and training on the use of social media. The indicators of achievement are the increase in the amount of production and the efficiency of production time. attractive and environmentally friendly product packaging, product-market enhancement. Based on the results of the evaluation, it was found that the addition of production equipment can speed up the production process, increase the amount of production and add variants of partner business products. In terms of marketing, there are new customers by marketing using online media. [ABSTRACT FROM AUTHOR]