UNESCO Gastronomi Şehirlerinde Gastronomik Deneyimsel Değer Bileşenlerinin Tekrar Ziyaret Etme Niyeti Üzerine Etkisi.

Experiential value refers to the process of experience related to a product and the consumer evaluation regarding the experience. The experience regarding of a tourism product and value components that emerge after the experience are determinants for tourists' revisit behavior. This study aims to examine the effects of value perceptions of tourists who participate in gastronomy tourism or visit the destination for various reasons, that occur after their gastronomic product experiences on their revisit intention. For this purpose, the relationships between variables are discussed and the hypotheses are put forward after an extensive literature review. The population of this research consists of domestic tourists who have visited Gaziantep and Hatay provinces that are included in the network of UNESCO (United Nations Educational, Scientific and Cultural Organization)'s cities of creative/gastronomy. The research sample consists of 809 domestic tourists selected by convenience sampling method. The data are collected using a face-to-face survey technique. The collected data are tested via statistical package programs using exploratory factor analysis, arithmetic mean, standard deviation, independent sample t test, ANOVA and path analysis. As a result of these analyses, it is concluded that among the experiential value components, health value and quality value affect revisit intention; however emotional value, epistemic value and interaction value do not affect revisit intention. [ABSTRACT FROM AUTHOR]