La creación de contenidos de ?cción juveniles en redes sociales: interacción entre comunidades de fans y plataformas de TV.

This research addresses the challenge of analyzing the interactive practices that young people develop in fan communities through different platforms and social networks. For this purpose, a case study based on the 3rd season of the series SKAM Spain is proposed. The theoretical framework defines the importance of fan communities in the media context, the role of social networks as spaces for youth participation and the interaction models that arise from this fiction consumption. As for the methodology, a qualitative analysis based on digital anthropology is used through various data collection techniques such as virtual ethnography and focus group, which are analyzed and interpreted according to the theory of discourse analysis, using a multimodal approach. The results of the research involve the reconstruction of the contents generated through social networks, taking into account both the intentionality of their creators and the impact achieved among the social audience. The conclusions allow establishing levels of interaction between the fan community and fictional content. Finally, the discussion debates the new models of youth audience and the role of content producers in facilitating the immersion of fans in transmedia fiction. [ABSTRACT FROM AUTHOR]