Investigating the Impact Factors of Residents' Electricity Consumption Behavior Against the Background of Electricity Substitution.

In recent years, northern China has suffered from the severe haze in autumn and winter, a phenomenon to which coal-fired heating appliances contribute significantly. To reduce pollution and achieve sustainability in the electricity industry, government departments have proposed the "Electricity Substitution" strategy, and the State Grid Corporation has also proposed the "coal-to-electricity" transformation movement. Against this background, our study aims to identify the impact factors of electricity consumption behavior among customers who have completed this transformation. Based on customers' monthly electricity consumption data in Shaanxi from 2017 to 2019 and on-site survey results, this paper constructs a multiple regression model and utilizes SPSS25.0 to analyze the relationship between residents' electricity consumption and related factors. The research results revealed that after the implementation of the "coal-to-electricity" transformation, residential customers' electricity consumption tended to rise. Consequently, winter temperature, appliance power, and heating area negatively correlate with residents' electricity consumption. Simultaneously, customers' habits, subsidies, and electricity pricing positively correlate with residents' electricity consumption. Finally, this paper offers some practical management suggestions for power companies based on the analysis. [ABSTRACT FROM AUTHOR]