Nielsen's new owners face pressure to measure better at lower cost: Healthy profits may be unsustainable even if company can maintain dominance.

Nielsen's proposed sale to a private equity consortium would eliminate public investor scrutiny at a time when it's been getting plenty. Of course, that's just what makes Nielsen so profitable for private equity investors, who quickly bumped their offer up 10% from one that Nielsen's board rejected last week. [Extracted from the article]