I'm Nervous about Sharing This Secret with You: Youtube Influencers Generate Strong Parasocial Interactions by Discussing Personal Issues.

3 Methods The research design was to obtain a large sample of popular UK female YouTube lifestyle influencers and obtain statistical evidence of their popularity and the popularity of their videos from YouTube, in addition to you pronoun proportion data for each for their videos. Qual1: manually examine videos with high you pronoun proportions despite not having high scores on H2, H3, and H4 for possible additional video sPSI potential factors (if H1 is accepted). Keywords: Parasocial interaction; Parasocial relationships; Influencers; YouTube; Social media; semi-PSI EN Parasocial interaction Parasocial relationships Influencers YouTube Social media semi-PSI 31 56 26 04/28/22 20220401 NES 220401 1 Introduction Online videos are an important source of information and entertainment for a substantial minority of the world. 4.3 PSI exception videos (Qual1) A qualitative examination of the high you videos that did not have the typical sPSI potential factors suggested that content focusing on the channel itself or requesting viewer feedback may generate strong semi-PSIs, or at least a high proportion of you pronoun comments. [Extracted from the article]