Edible zombis: fresh fish and the industry of cosmetic corpses.

Doing research on fishery commodities in Portugal led us to an enigma: for a dead fish to be fresco (fresh) it must be alive. This paradox manifests at a popular, commercial, and legal level. It denotes the interruption of the difference between being dead and being alive in the commodity form. In Portugal, we suggest, the commercialization of peixefresco (fresh fish) is based on the production and consumption of edible 'zombis': seafood corpses technologically and symbolically crafted as undead. An open concept, 'edible zombis' is part of an experimental vocabulary that foregrounds the productive agency of undeadness, both biological and commercial, in the seafood economic complex. It relates to the ordinary practice of necromancy in the commodity‐based world. Edible zombis are commodity fetishes that fetishize their producers and consumers, suspending them from the capitalist system in which they live. [ABSTRACT FROM AUTHOR]