БАЗИСНИ ТЕОРИИ В СОЦИАЛНАТА ПСИХОЛОГИЯ ЗА НАГЛАСИТЕ.

Theories of cognitive consistency view human beings as actively processing information, trying to make sense of what they think, feel and do, to actively construct and interpret the world in order to overcome the sometimes inconsistencies between attitudes. This report presents some of the theories explaining the consistency of constructs that are widely applicable in the field of consumption - Theory of Cognitive Balance of Fr. Haider, L. Festinger's Theory of Cognitive Dissonance, M. Sheriff's and K. Hovland's Theory of Social Judgments, and D. Bem's Theory of Self-Perception. [ABSTRACT FROM AUTHOR]