WeChat Mobile Library Service in Chinese Academic Libraries: A Case Study of Shanghai University.

This paper introduces the WeChat mobile library service programme at Shanghai University Library and identifies problems and resolutions by reviewing the development process and experience and user feedback. A case study was conducted, and user feedback from a web survey was analysed to identify the programme's problems. Accordingly, recommendations and resolutions were developed. The author discovers that a WeChat account is crucial as an interaction platform between libraries and patrons, particularly on mobile devices. Patrons prefer to receive library services via WeChat rather than other channels. Their favourite features include online public access catalogue (OPAC), my library, and study facility availability. Libraries should conduct regular assessments to understand patrons' feedback or requests and make timely adjustments accordingly. The web survey and its data are novel in this area and provide a credible example to optimize WeChat library services. [ABSTRACT FROM AUTHOR]