A structural mathematical model on two echelon supply chain system.

As the people are becoming conscious about protection of the environment from pollutant caused by human beings, businesses are adopting green technology to procure green products to save the environment from pollution. Consequently, it is a challenging task at the firm manager to capture the market providing best green quality at fair price in a given economy. The paper plans to discuss two situations in two models. In model 1, the optimal green quality and sales prices of the manufacturer and the retailer in both decentralize and centralize systems of a two-echelon supply chain system are investigated. The profit functions of the manufacturer and the retailer include procurement costs, selling prices and cost for green level development and then it is analyzed by calculus method to obtain the optimal values of the decision variables. The model 2 focuses on price competition of two substitute products where demand of the end customers depends on price and quality of green product. Both the firms of green and regular products manufacturer are corporate social responsible. In this model, profit functions of the firms 1 & 2 are formulated separately considering revenues from sales items, cost of green quality and contribution for activities of social responsibility. The main objective is to find out optimal prices and green quality in order to maximize the profit functions of individual and integrated systems. The proposed models are analyzed mathematically and numerical examples are illustrated to justify the feasibility of the model in reality. [ABSTRACT FROM AUTHOR]