CAPACIDAD EMPRESARIAL Y CAPITAL SOCIAL: FUENTES DEL DESARROLLO LOCAL, EL CASO DE LA INDUSTRIA JOYERA EN JALISCO.

In the last forty years in various regions of Mexico, Jalisco, has given impetus to the development of industries known as "modern" as electronics and software, this is intended to increase growth and foster development, all this has been detrimental to those industries considered "traditional" (footwear, textile, jewelery), industries that have long been the basis for productive development of these regions. Policies that have followed in industrial countries has been to promote the first under the assumption that they are incorporating the technology, while the latter incorporates little technology in their production processes and generally do not innovate. However industrial behavior has demonstrated that the above is a fallacy. Government policies that were implemented in industrial resulted in the increase in the share of industrial production called "modern", such as electronics and software, but those traditional activities such as jewelry, not only maintained but that increased production and commercial dynamism. This dynamic is observed in the absorption of employment and productive participation nationwide. The jewelry industry is a case in point, because from generation entrepreneurship capacity, social capital and working together with the government, among others, has managed to influence local development in the region. Therefore in this paper analyzes trying to emphasize that industry, from interviews with key actors and quantitative analysis for this industry, basic factors that impacted on the local development of Jalisco. [ABSTRACT FROM AUTHOR]