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U Ok Hun?: The digital commodification of white woman style.
- Source :
-
Journal of Sociolinguistics . Sep2022, Vol. 26 Issue 4, p483-504. 22p. 6 Color Photographs, 2 Charts. - Publication Year :
- 2022
-
Abstract
- Sociolinguistic research has increasingly explored the ways in which semiotic features are variably recruited to stylistically perform enregistered social personae. In this paper, I add to this body of work by exploring the emergence of a stereotypically feminine style and persona that is widespread in British social media. Specifically, I examine the prevalence of non‐standard spellings (e.g., <dallyn> darling, <gawjus> gorgeous), discourse features (e.g., hun, babe, u ok hun?), and characterological tropes (e.g., the life motto 'live, love, laugh') as indexical representations of a particular type of classed, gendered, and ethnic identity in a corpus of Instagram memes. I demonstrate that these features have become enregistered as a characterological figure of a British working‐class White woman—the Hun—that is stylistically deployed as a digital commodity register. Concluding, I emphasise the need for research to engage more fully with stylisation and commodification in social and digital media interaction. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 13606441
- Volume :
- 26
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Journal of Sociolinguistics
- Publication Type :
- Academic Journal
- Accession number :
- 159361660
- Full Text :
- https://doi.org/10.1111/josl.12563