DIVERSITIES, PRESS AND HISTORY(IES): SPEECHES FROM A TIME THAT STILL REMAIN (JORNAL DAS MOÇAS - 1950-1960).

The perspectives of writing this paper are in line with the initial proposal in the sense of discussing themes related to diversities, memories, and production of multiple meanings, establishing a thematic scale based on the printed and periodic documentation, with a focus related to the subject. Thus, the paper aims to highlight elements of the research with the Jornal das Moças magazine, in the editions that circulated between 1950 and 1960, totaling 557 editions. Three sections of the publication were examined Jornal da Mulher, Evangelho para as Mães, and Carnet das Jovens, seeking to understand the representation and treatment forms attributed to women in the period. Although with a remarkably conservative tone, texts in the publication follow the social changes that favored the female condition in the period. However, it maintains as a principle the reinforcement of women role based on the assumptions of colonialism and patriarchy, mainly related to the women's place in the family and as administrator of their homes. [ABSTRACT FROM AUTHOR]