SNOBIZAM KAO NOVI SISTEM VRIJEDNOSTI.

This paper analyzes the phenomen of snobbery as a all present form of value system in modern society. We can say that today’s world rests on a form of behavior which is, frankly speaking, dehumanized, narcissistic, and in desire of greater self-promotion, extremely materialized. Globalization and the accelerated flow of services, goods and people, have also contributed to this, creating a hybrid global culture and its associated values. Such circumstances are the basis for the creation of a worldview and way of life that is especially evident in the 21st century, the century of technology, when it is very easy to present a distorted and self-constructed version of oneself. The paper problematizes and actualizes, from a sociological and psychological point of view, the characteristics of the snob and his social position. [ABSTRACT FROM AUTHOR]