If You Can Plug a Film, Why Not a Budget?

Authors :: Murphy, Dean E.
Source :: New York Times. 2/13/2005, Vol. 154 Issue 53124, Section 9 p1-2. 0p. 1 Color Photograph, 1 Black and White Photograph.
Publication Year :: 2005
Abstract: Discusses efforts of California Republican Governor Arnold Schwarzenegger to promote his state. Suggestion that Schwarzenegger is luring Californians to his political purpose; Public approval rating; How Schwarzenegger has combined Hollywood marketing with his governorship; Comments of Schwarzenegger; Issue of showmanship and marketing; How, in 2004, he sold voters on a huge borrowing plan; Marketing strategies and sales techniques; Views of critics; Background on Schwarzenegger, who cultivated his celebrity as a film star.