Steamrollered by The Dell Machine.

Focuses on the success of Dell Computer Corp. Efforts of Carly Fiorina, former Hewlett-Packard Co. executive, to merge HP with Compaq before being fired; Reasons why Dell is so successful, including a direct-sales model, low component costs, and conservative spending; Competition focused on costs, not products, due to the belief that computers are becoming undifferentiated; Comments from Kevin Rollins, chief executive of Dell Computer Corp., on Dell's business model.