IT HAD TO BE YOU.

While a whole cadre of first-time truck buyers will be drawn to the Rivians of the world, a much smaller segment of the traditional pickup truck market will be interested in making the switch. In building an EV truck that looks just like any other gas- or diesel-powered pickup on the market, Ford gambled traditional truck customers will be more receptive to the kind of pickup they're familiar with and have relied on for years. The 2022 Ford F-150 Lightning is the first EV pickup to appeal directly to the existing truck market, doing its job so convincingly that it's our 2023 Truck of the Year. [Extracted from the article]