THE POWER OF CULTURE AS THE MOST ENDURING MEANS OF SURVIVAL OUT OF THE CONTEMPORARY CRISIS: THE ROLE OF HUMANITIES REVISITED.

The present study undertakes an analysis of the dichotomy mind over matter, culture and civilization, a plea for art – with special focus on literature – and raising awareness of the increasing role of humanities and the liberal arts in a society driven and increasingly dominated by scientific advancement and aiming towards solely technological purposes. The paper stems from previous research interest in the field of cultural studies and relies on recent scholarly studies raising awareness about a revival of the word and language akin to the call “make it new” and calling attention to the impact of the image versus the power of the word highly valued by literature. [ABSTRACT FROM AUTHOR]