Considerações sobre o destinatário dos editoriais da Folha de S.Paulo e do El País: em pauta a imagem do leitor de jornal on-line.

Drawing from the writings of Bakhtin and his Circle, in this paper we analyze on-line editorials published in Portuguese and in Spanish by the newspapers Folha de S. Paulo and El País, during February 2020. By comparing productions of the same speech genre in different ethnolinguistic communities, we intend to broaden the understanding of the genre itself, of the functioning of the field in which it is inserted and of the way de addressee is represented, taking into account the specificities of the production, circulation and reception of utterances in digital media. Our analysis reveals a transition period in the journalistic field. In the newspapers compared, the editorials manifest the contradictions between different reading practices and try to incorporate, each one in its own way, the heterogeneity of the presumed reader. [ABSTRACT FROM AUTHOR]