Mobilizing Third Options in Spain: The Political Communication of Minor Parties on Twitter.

In a context in which traditional parties are losing popular support, minor parties stand as relevant components of contemporary democracies. Such relevance implies that research should approach their communication strategies as an object of study in itself. Ignored by mainstream media, minor parties need to take advantage of the Internet and social media to compete with major parties. This paper analyzes Spanish minor parties' social-media communication in the context of the April 2019 election. A sample of 1,498 tweets was content-analyzed, gathered from the official Twitter profiles of the by then four main national minor parties: PACMA, the Communist Party of the Spanish Peoples, Zero Cuts, and VOX. Results indicate a lack of party-citizen interaction and dialogue, as well as the fact that mobilization tweets focus on traditional campaign-boosting functions. [ABSTRACT FROM AUTHOR]