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A Cross-Cultural Investigation of the Universality of the Personal Selling Ethics Scale.
- Source :
-
Journal of Euromarketing . 2000, Vol. 8 Issue 1/2, p101-116. 16p. - Publication Year :
- 2000
-
Abstract
- A study of the generalizability of the Personal Selling Ethics Scale (Dabholkar and Kellaris, 1992) was conducted using data from eight universities across four countries, the US, Canada, Australia, and the Netherlands. Results indicate statistically significant differences between countries. However, all countries viewed the controversial sales practices, on average, as “slightly unethical” and ranked the twenty individual scenarios similarly suggesting scale results are generalizable across the countries studied. Several variables moderated the relationship between culture and the PSE Scale. Females perceived the scenarios as less ethical than men did and this was consistent across all four countries studied. However, ethical viewpoints (deontological/teleological) and values affected the average PSE scores differently across the four countries. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10496483
- Volume :
- 8
- Issue :
- 1/2
- Database :
- Academic Search Index
- Journal :
- Journal of Euromarketing
- Publication Type :
- Academic Journal
- Accession number :
- 161734433