TWİTTER KULLANICILARININ TEMETTÜ YATIRIMLARINDA TERCİH ETTİKLERİ ŞİRKETLERİN METİN MADENCİLİĞİ İLE TESPİT EDİLMESİ.

With the increasing use of technology, people have had tools and environments where they can easily share their opinions on almost any subject. An important part of these ideas is related to investment issues. Twitter stands out in this regard and constitutes an important data source for many studies. In many studies, the ideas received on Twitter are analysed and price predictions are made for many products. On the other hand, dividend retirement and dividend investing have become extremely attractive especially for individuals in the small investor class in recent years, and accordingly, individuals have tended to this investment channel especially for their children and families. Individuals also share on Twitter platform about these investments they have made and exchange ideas with each other. At this point, people who will prefer the investment type mentioned are sometimes unsure about which companies to invest in. The aim of this study is to determine the dividend companies that Twitter users like and comment the most and to create alternative investment portfolios. Thus, it has been focused on the most mentioned, most liked, most commented, and most directed (retweeted) tweet features in the study. Moreover, a total of five portfolios have been created with the companies identified from the data. The return conditions of these portfolios have been given in the context of Modern Portfolio Theory based on the last year returns of the firms. It has been determined that the portfolio created according to the retweet status creates the best return from the portfolios. It is thought that the portfolios presented within the scope of the study and the investment alternatives they contain will benefit consumers who are interested in dividend investing. [ABSTRACT FROM AUTHOR]