ANÁLISE DO CONHECIMENTO NUTRICIONAL E A INFLUÊNCIA DOS FORMADORES DE OPINIÃO AMBIENTAL E DIGITAL.

Introduction: The population is more concerned about their health; however, they are strongly influenced by non-health professionals. There is a strong influence on the act of going shopping and modifying the diet, as well as the recommendation and search for products, such as encapsulated vitamins, minerals, herbal medicines and teas, not taking into account their individuality, which are used indiscriminately due to influence. strong commercial appeal. Objective: Investigate knowledge about nutrition and the influence of information media. Materials and Methods: The current work was carried out through an online questionnaire with 125 customers of a natural products store. Results: 92% of the evaluated sample were women, 95.2% of the participants claimed to have bought a product after viewing it on social networks, however, their nutritionist knowledge can be questioned when 44% of the interviewees say that coconut flour has a low content. lipid. When it comes to diuretic teas, 64% of the sample obtained indications from digital influencers to use them. Conclusion: There is a high number of information received from unreliable sources, despite the high level of education in general, the questions about the proximate composition of foods had several misunderstandings, however when referring to general terms about food the results obtained were favorable. [ABSTRACT FROM AUTHOR]