信息接触对目的地形象评价的影响及代际差异： 以桂林市为例.

Information exposure is one of the most important daily behaviors for contemporary people. This study examines the influence of information contact strength, channel and mode on the effect of information contact（Guilin destination image evaluation）. The research finds that: （1）the intensity of passive information exposure through network channels positively affects destination image evaluation with intergenerational differences.（2）The intensity of passive information exposure through traditional channels negatively affects destination image evaluation with intergenerational differences.（3） The intensity of active information exposure through both network channels and traditional channels has a positive influence on the evaluation of destination image, with no intergenerational difference.（4）The intensity of on-the-spot experience has a negative influence on the evaluation of destination image, and there is a generational difference. Based on the positive evaluation of the impact of active information exposure methods found in the study, suggestions for innovative destination marketing such as conducting destination-related knowledge quiz tournaments, creating destination fun topics, and conducting destination information puzzle solving are proposed, which could promote proactive destination information exposure to potential visitors. [ABSTRACT FROM AUTHOR]