Book Review: Eva Illouz The End of Love: A Sociology of Negative Relations.

In this way, Illouz argues, choice can be exercised both positively, through the want and desire for love, and negatively, in the avoidance and rejection of love. As Illouz's' earlier publications have proposed ([3], [4]), modern love is characteristic of a capitalist consumer culture that favours bureaucratic rationality in pursuit of self-interest. However, Illouz justifies the choice to recruit a predominantly heterosexual sample in her explanation of the research as 'focused on gender differences, which more often than not function as gender inequalities' (p.14). [Extracted from the article]