"People are being fed false information".

I think it's to create an environment where good food is affordable, where people aren't saturated in bad food and where the bad food is clearly labelled. ULTRA-PROCESSED FOODS There is no agreed definition of what makes a food "ultra-processed", but nutritionists tend to apply the term to foods that are the result of intensive manufacturing processes. Features FROM cocktail sausages to ready meals, ultra-processed food has long been suspected of being nutritionally inferior. If you just define it as food with an artificial emulsifier, a non-nutritive sweetener or high fat, salt and sugar, that wraps up more than 90 per cent of the ultra-processed foods. [Extracted from the article]