Environmental documentaries, corruption issues and social marketing approach.

Social marketing approaches have been successfully implemented on social change campaigns in various fields, from promoting healthy foods to solving alcohol and smoking problems. The paper will investigate an issue that is still little known in the field, which are on environmental issues, documentaries, and corruption issues. It will investigate how environmental documentaries can potentially become the vehicle to influence people's behavior towards corruption issues. As preliminary research, the paper will try to formulate a model based on a literature study of previous research on the topic. This attempt will pave the way to the next stage of the research, which is to find the effectiveness of documentaries towards a behavioral change of the audience towards corruption. [ABSTRACT FROM AUTHOR]