Perbandingan Ragam Kunjungan Segmen Pelancong Pelajar, Belia dan Keluarga ke Bandar Diraja Kuala Kangsar Berdasarkan Royalscape Diraja.

The Royal Town is rich in its own heritage history. Royal Town destinations that apply aesthetic values and long history have offered tourism products to fans of Royal Town values or known as tourist heritage. Tourism in the Royal Town in Malaysia is seen to be under -promoted on social media and electronic media. In fact, the Royal Town are also less prominent from the aspect of definition and heritage value found in the town. The concept of the Royal Town is unique, inherited and highlights the Royal elements are poorly documented and not recorded causing the role of the Royal Town as one of the tourist attractions in Malaysia is also left behind. Therefore, differences in terms of tourist patterns also cannot be identified and highlighted as long as tourists visit selected heritage destinations. This paper aims to examine the comparison of royalscape based on the segments of student, youth and family tourists in terms of the variety of visits to Kuala Kangsar. Convenience sampling technique was used by distributing questionnaires to 500 respondents consisting of student tourists, youth and families using descriptive analysis and One -Way Anova inferential analysis. The results show that there is a comparison in the visits of the tourist segment who visit the Royal Town of Kuala Kangsar. The seven royalscape in this study were visited by all tourist segments, Next there were differences in the manner of visits by the three tourist segments. In conclusion, this paper shows a comparison of the variety of visits by tourists based on segments. This study has limited limitations to look at comparisons based on the domestic tourist segment only and does not emphasize the variety of international tourist visits. However, the findings of this study provide space for further study by looking at the variety of international tourists in particular. [ABSTRACT FROM AUTHOR]