Facebook and drug driving: Does online sharing work against road safety countermeasures?

• This study analyzed content on Facebook sites that reveal police roadside drug testing (RDT) locations. • 282 RDT locations were posted on 5 Queensland-based (Australia) Facebook sites between Feb and April 2021. • The RDT location posts promoted discussion between users regarding drug driving, drug testing and punishment avoidance. • Some motorists use the RDT location posts to avoid detection for drug driving. Introduction : Enhancements to technology have transformed several aspects of road safety, communication, and connectivity. At the intersection of these, scholars have begun to speculate whether certain aspects of technology may provide motorists ways to engage in illegal and dangerous driving behaviors without consequences. Police traffic operations such as Roadside Drug Testing are intended to occur "anywhere, anytime" to communicate to motorists that they should not risk offending. A potential challenge for road safety is the emergence of Facebook police location pages and groups, where users can share the locations of police operations. Method: In this study, the authors examined two Facebook police location groups and three pages from Queensland (Australia) and conducted a content analysis of posts related to Roadside Drug Testing operations and a thematic analysis of comments on these posts. A total of 282 posts related to Roadside Drug Testing were identified between February and April 2021, with 1,823 comments made. Results: The findings suggest that some users: (a) had lived experiences of avoiding punishment for drug driving; (b) remain unaware of how long to wait between drug consumption and driving; (c) perceived Roadside Drug Testing operations to be for the purpose of revenue raising; and (d) changed their driving behavior upon seeing an operation. Conclusions: These findings suggest consideration is needed regarding the responsibility of both Facebook, and the government, in allowing groups and pages to exist that undermine law enforcement. Practical Applications: Regarding practice, the comments suggest that greater education is needed regarding "safe" times to drive after drug taking. [ABSTRACT FROM AUTHOR]