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Improving recycling sorting behaviour with human eye nudges.
- Source :
-
Scientific Reports . 6/22/2023, Vol. 13 Issue 1, p1-14. 14p. - Publication Year :
- 2023
-
Abstract
- This paper tests whether visual nudges help direct attention towards existing instructions designed to increase waste sorting accuracy. The study was conducted in a quasi-experimental setting over a period of 9 weeks in two buildings of a large UK university campus. Two treatments on recycling behaviour were tested against a control group: one considered the impact of visual nudges in the form of human eyes; the other one combined human eye with pre-existing sorting instructions. Results show that for mixed recycling the combination of visual and information nudges decreased sorting errors by 7 percentage points. In contrast, visual nudges alone increased sorting errors by 4.5 percentage points. These findings indicate that, when combined, information and a visual nudge are cost-effective tools to significantly improve waste sorting behaviour. This paper adds to existing experimental evidence based on neuroscientific theories. [ABSTRACT FROM AUTHOR]
- Subjects :
- *NUDGE theory
*WASTE recycling
Subjects
Details
- Language :
- English
- ISSN :
- 20452322
- Volume :
- 13
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Scientific Reports
- Publication Type :
- Academic Journal
- Accession number :
- 164473545
- Full Text :
- https://doi.org/10.1038/s41598-023-37019-x