Futebol-empresa: o capitalismo chegou, afinal, no futebol brasileiro.

The article discusses the recent economic-political transformations in the organization of football over the last 20 or 30 years: the former non-profit sports "clubs" have been transformed into profit-oriented companies, commanded by mediatic-financial capital. The article suggests a theoretical approach relating the category "spectacle" in Debord's terms to categories of the Political Economy of Information and Communication. It concludes by considering football today as an industry that still mobilizes the emotions of millions of people but needs to be understood and regulated as it has become an important economic sector in the process of capital accumulation. [ABSTRACT FROM AUTHOR]