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Don't overpromote your university, v-cs warned.
- Source :
-
Times Higher Education Supplement . 4/1/2005, Issue 1685, p6-6. 1/8p. - Publication Year :
- 2005
-
Abstract
- Reports that vice-chancellors were warned that universities that overpromote themselves in the 2006 fee and bursary market and then fail to live up to expectations could struggle to recruit students in the long-term. Call for vice-chancellors to consider carefully how their universities' marketing pitches would heighten expectations; Universities that will charge less than the maximum fee.
Details
- Language :
- English
- ISSN :
- 00493929
- Issue :
- 1685
- Database :
- Academic Search Index
- Journal :
- Times Higher Education Supplement
- Publication Type :
- Periodical
- Accession number :
- 16760047