HOW THE ONLINE BROKERS STACK UP.

Only one firm, Robinhood, offers a sweep account for uninvested cash to earn interest (as much as 4.65% for premium Gold customers; 1.5% for non- Gold customers). Half the firms, including E*Trade, Fidelity, J.P. Morgan, Merrill Edge and Schwab, have an enhanced tier of service that allows customers to talk to a human being if necessary - in many cases, a certified financial planner. The firm lets its customers buy fractional shares in thousands of stocks and 3,125 ETFs for as little as $1. We tried to figure out how much accessible research was available to investors at each firm - from in-depth reports by analysts who pore over balance sheets and income statements and talk with company executives to easy-to-decipher technical and quantitative research. [Extracted from the article]