Book Review: André Rui Graça: Portuguese Cinema (1960–2010): Consumption, Circulation and Commerce.

Graça considers that beyond a simple binary opposition between Portuguese and Hollywood Film one would have to also consider the larger divide between European and American film in broad terms. In many ways, this chapter stands in for the book as a whole inasmuch as the question of the failure (or "Unsuccess" in Graça's terms) of Portuguese Cinema to impose itself, either in terms of audience or economic profitability, as the two usually go hand in hand, can be said to be the driving force of the book. For one, it surprises that a book devoted to cinema, especially a cinema that can freely be considered as semi-peripheral, does not include any stills from the various films discussed. [Extracted from the article]